3 Mar 2013

Illamasqua I'mPerfection Collection

Hi all!

A couple of weeks back I was kindly invited to the product launch of Illamasqua's new I'mPerfection line. In this line we saw the launch of 5 new nail polish shades, 1 new brush, 1 new lipsitck, 2 new blush colours as well as 1 relaunch of 2 older colours, all in a new blush duo compact and 1 new amazing intense lipgloss that can be used either on it's own or as a mixer to change the colour of your favourite lipsticks and glosses. This is going to be a pretty picture heavy post so I'll do my best to keep it brief.


The idea behind this line is the concept of embracing your flaws and that your are perfect just as you are, the idea of enhancing your freckles, not hiding your gap teeth, that you are just as you where meant to be, enhance that individuality instead of the mentality that your never perfect enough and your imperfections should be covered up.
I think this is a fantastic idea for a makeup company, too many times we are told as women that we aren't pretty enough, slim enough, our lips aren't plump enough, our hair isn't big enough, our teeth are crooked, our boobs are not perky or big enough and it creates some seriously messed up girls. This is a great first step in the right direction to help break the idea that women, no matter how hard we try, will not be good enough, and more companies need to adopt this approach.

Night presented by Mikele Simone, makeup done by Frances Cutri, and the night helped out by Adam Malone, Melissa Green and Momo Ly.








My favourite part of the night was the free mini manicures with the new polishes. They where also using the event to announce the relauch of their sell-out nail polish Raindrops that was included in their Broken Heart Valentines Day collection. I grabbed all the polishes and went to work, Raindrops on my left hand and the new speckled polishes on my right.


All of the new polishes applied very easily, all where 2 coaters apart from the blue (Fragile) and the pink (Scarce) which required a third. I thought all the colours where great, but I'm not a fan of the brown (Freckle) on me against my skintone. They are all gorgeous pastels with fine matte black glitter and medium and large matte black hexs. The 'speckles' in these polishes are easy to apply and need no work as they spread very easily and evenly.

Fragile, Speckle, Scarce, Mottle and Freckle.



This is Raindrops. What can I say about this beautiful polish other than it's amazing. Requiring 3 thin coats, it basically applies it self. The perfect slightly blue toned grey with a white/silver fleck. I am so glad they brought this back. I need a bottle ASAP! This looks beautiful against my skintone.




The best part about the afternoon was the free gifts, which where very generious. I received 3 of the polishes, Fragile, Scarce and Mottle and the blush duo containing Lover and Hussy. I am going to attempt to try use the blush duo, but I may have to visit the MUA's at the Illamasqua counter for some tips!





 

It was a great night and I thank the team at Illamaqua Australia for getting me involved in the night.


1 comment:

  1. So jealous! I'm crossing my fingers an Illamasqua counter will pop up in Perth one day.

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